Go-to-Market Strategy and Sales Campaigns

Kyle Luces

I turn market complexity into decisions a leadership team can act on.

Management Trainee, Go-to-Market Strategy and Sales Campaigns
Home Credit Philippines · Makati, Philippines

Resume PDF ↗ LinkedIn ↗ hello [at] kyleluces.com

H.Y.P.E. · 1 of 23Makati

Training completion

94%

up from 19% in 10 days

Partners on one template

up from 13

Expo financing leads

456

three days, Cebu

Key visual to live

4 days

first social commerce collab ad

Frontline adoption

Sales staff in a global tech brand's sales training program.

BeforeAfter

Signed upin one week

26%51%

Completedin 10 days

19%94%

0%50%100%

Frontline adoption, before and after
Measure	Before	After	Time
Signed up	26%	51%	One week
Completed	19%	94%	10 days

The obvious fix was more reminders. The real blockers were steps where people got stuck signing up, and a report that left out people who had already passed.

One template for every partner

Each square is one active retail partner.

Before: own template, 13 partnersAfter: one template, 52 partners

13 → 1 template52 of 52 partners

The obvious fix was a template for each new partner. The real fix was one template where each sales associate adds their own store logo.

Cases

Home Credit work is described at the depth of my public resume. Personal projects are marked.

Case	What changed	Result
Frontline adoptionHome Credit, 2026	Fixed the sign up steps where people got stuck, and got passes that were missing from the report counted.	19% → 94% in 10 days
One template for every partnerHome Credit, 2026	Replaced 13 partner templates with one. Each sales associate adds their own store logo.	13 → 1 52 partners
Motorcycle expo, CebuHome Credit, 2026	Picked it up midway with no handover, and rebuilt the plan that four agencies bid against.	456 leads in 3 days
First social commerce collab adHome Credit, 2026	Set up Home Credit's first one, then repeated the setup with two more partners.	4 days to live
Enrollment campaignPersonal project, 2026	Found that parents went quiet at the fee stage. The barrier was affordability, not awareness.	105,841 reached
E-Commerce: The Greatest Inaction BiasDocumentary video essay	Why sari-sari stores resist e-commerce. Written, shot, edited and mixed by me.	16:27 runtime

Read every case

Education

Magna Cum Laude

PUP Taguig. Top 8%, 1 of 30 from 376.

Selected

H.Y.P.E. Program

Home Credit. 1 of 23 from 2,500+.

Mentored

Nestlé Cultivate

1 of 140 from 8,000+.

Case competition

Mansmith Big Idea

2025. Top 3, national.

Now

now.log · November 2026

> Running GTM and sales campaigns for motorcycle financing at Home Credit.
> Preparing our second motorcycle expo.
> Learning SQL.
> Building small AI tools that help frontline sales teams.
>

Contact

Email is the fastest way to reach me.

Emailhello [at] kyleluces.com LinkedInlinkedin.com/in/kcl22 ResumeOne page PDF, November 2026